Revolutionizing Branded Consumer Products for a Streaming Giant

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Client Background

A global streaming leader with 300M+ subscribers expanding into consumer products (food, health, beauty) using iconic entertainment IP.

Challenges Faced

This section outlines the core difficulties and pain points the client was experiencing. It provides context on the hurdles that needed to be overcome before achieving the successful outcome.
Specialized Talent Gap:

No internal designers with 3D sculpting, graphic design, and consumer licensing expertise.

Brand Integrity Risks:

Third-party products threatened premium storytelling standards.

Cross-Functional Misalignment:

Disconnected approvals delayed 40% of product launches.

Akraya’s Strategic Solution

We deployed a Senior Product Design Strategist with 15+ years in CPG licensing to architect a unified development framework:

Measurable Outcomes

Operational

Operational

40% faster approvals (12 to 6 weeks); 100% on-time launches; 3x partner productivity.
Financial

Financial

$3.2M incremental revenue; 28% sales lift; $201K earned media value.
Business

Business

38% brand affinity increase; 12 new retail partnerships in 1 year.

Conclusion

Akraya’s strategic staffing transformed licensed products into $50M+ revenue streams, deepening fan engagement and driving incremental value.