INDUSTRY: MOBILE PAYMENTS
NEED
When a new product was launched or an existing product was updated,
our client’s Market Research and Business Teams had to wait for more
than a week to measure and evaluate its impact and take any corrective
actions.
SOLUTION
The Akraya team leveraged its expertise in business analytics and
delivered an automated system, integrating survey data with existing
vendor systems. They built a customizable tool for the client’s business
users that enabled them to capture and report specific survey
parameters. The Akraya team, consisting of ETL Consultants, Data
Analysts, Report Developers and Database Administrators, managed and
delivered the entire project. They utilized Informatica, Teradata, OBIEE
and the client’s proprietary analytics framework.
RESULT
The client’s business teams are now able to measure and evaluate the
impact of new or updated products on their target audience, merchants,
and consumers with real-time data. The new solution implemented by
Akraya helps our client rapidly respond to feedback and has ensured
extremely high levels of client satisfaction.